U.S. sales of organic foods and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. Sales in 2009 represented 5.1% growth over 2008 sales (Industry Statistics and Projected Growth, 2010). These trends are having a significant impact on the food market industry as a whole, and in particular the organic foods markets.
- Provide a discussion of the trends in the organic foods industry and how these trends will impact the organizations that sell organic foods.
- Examine the competitive environment that organic foods can create for an organization and apply Porter’s model, providing an analysis of each factor relative to the industry.
- Identify the opportunities and potential threats to the organic foods industry by completing a SWOT analysis.
- How can a competitive advantage be achieved using the strengths and opportunities identified in the SWOT?
Industry statistics and projected growth. (2010, June). Retrieved from Organic Trade Association Web site: http://www.ota.com/organic/mt/business.html