Product Marketing
Objectives
- Explain the concept of target marketing, including market segmentation
- Describe how marketing research is conducted
Assignment Overview
This assignment explores the numerous elements required for marketing a product.
Deliverables
Answers to exercise questions
Step 1 Access the assignment handout.
Product Marketing. (opens a new window) (Links to an external site.)Links to an external site.
Step 2
Answer the questions for each step.
Answer the questions identified in each of the five steps in the handout.
Step 3
Save and submit your assignment.
When you have completed the assignment, save a copy for yourself in an easily accessible place. Then submit a copy to your instructor using the submit “assignment button” above.