Product Marketing


  • Explain the concept of target marketing, including market segmentation
  • Describe how marketing research is conducted

Assignment Overview

This assignment explores the numerous elements required for marketing a product.


Answers to exercise questions

Step 1 Access the assignment handout.

Product Marketing. (opens a new window)  (Links to an external site.)Links to an external site.

Step 2 
Answer the questions for each step.

Answer the questions identified in each of the five steps in the handout.

Step 3 
Save and submit your assignment.

When you have completed the assignment, save a copy for yourself in an easily accessible place. Then submit a copy to your instructor using the submit “assignment button” above.