You are free to introduce other concepts/frameworks as well.  For the future, be sure to indicate both actual and potential competitors and collaborators.  Your paper should be ten pages, double-spaced, using 12-point type, not including appendixes, exhibits, and/or references.  As with your individual papers, you may either write an essay or organize your paper as an outline.  Present your narrative temporally: past (persona, performance, and so on), present, and future.  At least one-half of the paper should be devoted to the future.  

The company is Nike, you should write one page  about the persona of nike