You are free to introduce other concepts/frameworks as well. For the future, be sure to indicate both actual and potential competitors and collaborators. Your paper should be ten pages, double-spaced, using 12-point type, not including appendixes, exhibits, and/or references. As with your individual papers, you may either write an essay or organize your paper as an outline. Present your narrative temporally: past (persona, performance, and so on), present, and future. At least one-half of the paper should be devoted to the future.
The company is Nike, you should write one page about the persona of nike