Objective of the AssignmentFirst- Overview – industry/servic

Objective of the AssignmentFirst- Overview – industry/serviceSecond- Description of the Service or productThird- Service Marketing StrategiesFourth- Journals and websites, see below:The Adaptation of Services to the InternetThe way that services are offered to consumers is changing drastically because of the impact of the Internet. How have the following industries had to change to adapt to this technological change?Banking – Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [http://www.citibank.com], eMortgages.com [http://www.emortgages.com], and Lending Tree [http://www.lendingtree.com].Healthcare – Visit one of the following prescription drug sites: Lipitor [http://www.lipitor.com], Rogaine [http://www.rogaine.com], or Prozac [http://www.prozac.com]. Try one of these sites: Dentists.com [http://www.dentists.com], Healthline [http://www.healthline.com], or WebMD.com [http://www.webmd.com].Insurance – Log on to Best Quote US [http://www.bestquoteus.com/] and/or Instant Quote [http://www.instantquote.com]. How does this compare to the “old” way of buying insurance? Visit and explore some of the links.Travel – Visit one of the following travel sites: Cheaptickets.com [http://www.cheaptickets.com], Travelocity.com [http://www.travelocity.com], Expedia [http://www.expedia.com]. How have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now play in the marketplace?Journal of MarketingJournal of AdvertisingJournal of Consumer BehaviorJournal of Marketing ResearchFifth- Competition, trends, etc.Sixth – Marketing Management strategiesSeventh – ConclusionSelect one category/industry and write a 5-7 page paper about one of the industries listed. Determine the service challenge of a company: (select a company from one of the categories above).Please be sure to include at least 3 journal articles.

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