Phase 2 

· Internal assessment (continued from Phase 1—include IFE and financial ratios- see previous section on internal assessment)

o Current strategy (brief description of the firm’s current strategies), including current use of

technology (½ page)

o SWOT matrix with strategic implications for the company (chart ½ page)

o BCG matrix with strategic implications for the company (chart ½ page)

o Space or other matrices with strategic implications for the company (chart ½ page)

o Possible strategic alternatives ( ½ page)

o Evaluation of current organizational structure (½ page)

o Recommendation changes (if needed) to the structure, culture (including values), processes,

rewards, or technology ( ½ page)

If you need additional info, please let me know.