Topic: Under ArmorStrategic Plan, Part 1: Environmental ScanYou will perform an environmental scan for your target company. ‘Under Armor’Choose an organization according to the following:Under Armor – Place of business that you have patronized or have been familiar with over a long period of time. Avoid choosing (Under Armor) an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.Write a 1,050 to 1,400 word length environmental analysis in which you include the following: Determine how to create value and sustain competitive advantage using the environmental scanning strategy.Evaluate the company’s external environment. (competitors, opportunities, threats)Assess the company’s general environment.(mission, vision, core competencies, strengths,weaknesses)Evaluate the organization’s industry operating environment. Format your paper according to APA guidelines.
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