Trader Joe’s – Case Analysis Questions (100 points)

1.       1.Explain what strategy (cost leadership/differentiation, focused/broad) Trader Joe follows. Also, briefly explain where our local Fry’s compare on these dimensions.

2.       2.Trader Joe is doing well in what could be considered a fairly difficult industry. What are their core competencies and how do they lead to a competitive advantage? Why can’t their competitors imitate?

3 pages double space