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Instructions for Capstone Project Part 3

Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:

  • Internal environment

  • External environment

  • Strengths

  • Problem analysis

  • Recommendations and implementation costs

  • Evaluation and Control Processes

    Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement.

    Helpful tips

    Internal Environment

    You should look at your organization’s existing structure and determine if there are any changes that are needed to accommodate the expansion.  Next, you should look at the financial health of your company to determine if expansion is feasible.  Also, look at your employees skill set and qualifications to determine if expansion with your current workforce is advisable.  Finally, look at the management team to determine if it is capable of handling the expansion.  (Note, keep your company brand in mind when writing all of this.)

    External Environment

    You will want to discuss the current political, legal, and ethical situations at your host country, along where the company is presently located.  Next, you will want to look at infrastructure to see if there are any limits for distribution of your products, factory development, and receiving shipments from oversees.  Other factors you will want to consider are social norms, available technology, and qualified workers.


    You should identify the strengths of your company.  Please relate these strengths to how they will benefit your expansion project.

    Problem Analysis

    Please make sure you are giving an in-depth analysis and using outside sources to help you support your positions. 

    Recommendations and Implementation

    You will want to be very specific on your recommendations and explain why you have suggested them.  Make sure you explain the costs associated with your recommendations and how that will impact the health of your company.  Finally, be very specific in how you plan to implement the recommendations.  You will want to address any leading and lagging indicators that would determine if things are going well or not (You can introduce them here and provide a detail explanation in the Evaluation and control Section).

    Evaluation and Control Measures

    In this section you will want to explain how you plan to evaluate the success of your recommendations and if the implementation process is working.  You can identify leading and lagging indicators.  You can suggest the use of business analytics or other models.  Finally, explain what specific measure you plan to use to determine if the recommendations were successful or not.